45%
Of GHG emissions come from the way we make and use products and materials.
2025
The year the EU's flagship Ecodesign for Sustainable Products Regulation (ESPR) comes into full effect.
1.3 seconds
Gen-Z active attention span for advertising. Their passive attention span is 7.2s.
2,350
The number of billionaires worldwide, with a year-on-year growth rate of 12%.
$15.7 trillion
AI’s potential contribution to the global economy in 2030.
Kinshasa
Dar es Salaam, Addis Ababa, Abidjan, Kampala, Dakar and Kumasi are Africa’s fastest growing cities.
100 billion
The number of garments produced each year by the apparel industry.
93%
Of luxury shoppers interested in using AR when interacting with luxury brands.
243m
Estimated size of the Muslim population of Indonesia, the world’s largest.
23% YOY
The increase in teen expenditure on beauty in 2023.
28%
Of US Gen Z adults identify as LGBTQ. That compares with 10% of all adults.
旅居
Lǚjū” (the journey towards a more fulfilled state) is a term popularised on social media that speaks to Gen Z mood in China
75 years
At the current growth rate, India will need ¾ of a century to reach a quarter of America's per capita income.
90%
Of online content could be synthetically generated by 2026.
95%
The projected growth rate of the number of ultra-wealthy individuals located in Hangzhou from 2023 to 2033.
30-40%
The fashion industry’s estimated overproduction per year as it delays the innovation required for resolution.
60%
Of Chinese city-dwellers want to increase the amount in their savings accounts.
<25%
Of Chinese city-dwellers want to consume more.
2.5 million people
Are born into Generation Alpha every week.
40%
40% of Gen Z turn to resale to find the styles they're looking for.
97.6%
The margin between what a luxury Parisian maison paid its manufacturers (53 euros) for a handbag and the price it charged its customers (2600 euros).
$177 Billion
The estimated contract value of the current infrastructure projects in progress in the UAE.
$1.14 Trillion
The total credit card debt held in the US.
<$50
The average annual expenditure on beauty by Indian Women.
12 Years
Africa’s urban population will rise from ~650m in 2023 to ~1bn in 2035
La Terrasse, UN Village
Seoul’s most exclusive development, home to Jennie Kim, G-Dragon, Taeyang and BTS’ Jin, Suga and RM.
Aged 3-5
The time at which consumers start building an affinity to specific brands in today’s media landscape.
3.8 billion
The number of active gamers forecast to be engaged with the industry by 2030.
12%
The fall in GDP that could result from an increase of 1 degree Celsius in global temperature.
34 minutes
The average amount of time Americans spend socialising in person per day.
55+
The age-cohort most likely to shop on some social media platforms, overtaking Gen Z.
65%
Gen Alpha’s who will work in a career that does not currently exist.
2 in 3
Luxury consumers like to buy products and brands popular with their family and friends.
Internet of Things
Streaming data pipelines enable real-time analytics and rapid communication with connected devices.
30%
Women aged 18 to 30 are now 30 percentage points more liberal than their male contemporaries.
$4.3 trillion
The economic loss caused by extreme weather 1970 - 2021; costs are forecast to nearly double before 2030.
60%
The proportion who voted against recognising Aboriginal and Torres Strait Islander people in Australia’s constitution in 2023.
50
The number of “underprivileged” couples married as part of the Ambani nuptials, estimated to cost $600m+
3 / 4
People worldwide worried about inflation and climate change.
Matter is an intelligence, strategy and communications company, built on a unique understanding of what matters most in today’s transforming market conditions. Our expertise and intelligence are focused on consumer behaviour, commerce and culture.
Macro Context
Matter intelligence products begin with custom analysis on the macro-economic forces impacting consumer engagement, channel effectiveness, innovation and market performance.
Brand Authority
At a time when authentic authority drives commercial performance, Matter combines analysis of your performance and channels, with custom research on your defensible brand identity.
Community Insights
We use AI to identify priority global community cohorts, before overlaying insights from our international community of experts and cultural leaders to outline key engagement levers.
Actionable Guidance
A series of strategic blueprints tailored to your business' opportunities. We outline immediate and longer term actions, presented via workshops and variable digital formats.
A
M
C
B
Defining your next best action—our intelligence products, brand strategy and implementation consultancy deliver solutions that drive our clients’ commercial performance and increase your brand's cultural relevance.
Brand-Market-Fit
Appraisal of brand positioning against market conditions, shifts in culture and evolving consumer behaviour, informing the optimisation of community engagement strategies.
Opportunity-Market-Fit
Custom insights determining the shape, scale and viability of a product launch, market-entry or other brand initiative or opportunity. Analysis of the potential risks and reputational drift.
3
Executive Briefings
Educational or diagnostic workshops built from our proprietary intelligence, focussed on business-critical shifts in the market and the new executive knowledge imperatives.
4
Experts’ Insight
Access to Matter‘s market-leading community of industry experts, cultural innovators and trend leaders who continue to influence behaviours and define the zeitgeist globally.
Executional Optimisation
In real time, Matter strategists identify how shifts in the market impact brand activities, and advise on how best to respond—either on-demand or at a regular quarterly cadence.
Brand Marketing
Ideation and implementation consultancy, inclusive of brand narratives, social campaigns, talent strategies and go-to-market planning, aligned to evolving market conditions.
Advising the world’s most prestigious brands—we utilise market-leading analytical, strategic and creative capabilities. Our insights are enhanced by on-the-ground knowledge from our unique network of industry insiders.
Our Work
Select case studies available upon request, contact us here.
Matter’s team brings together a breadth of advisory and executional expertise, alongside first-hand industry experience. The core team works together with our global network of sector, vertical and market specialists, to deliver a new standard of intelligence for our clients.
Francesca leads Growth and Client Services for Matter, as well as providing strategic marketing and communications counsel to the company’s client base. Prior to founding Matter, she led the fashion and retail offer at ScienceMagic.Inc (formerly The Communications Store), leading integrated marketing and communications for the likes of Tiffany & Co., Bottega Veneta, Depop, Zegna, Ferragamo and Gabriela Hearst.
Robin leads Matter’s Intelligence and Strategic output. Prior to Matter, as Head of Content Strategy at The Business of Fashion, Robin designed how the media company services its B2B community with executive insights, company presentations, white papers and thought leadership events. In 2017, he co-created the Lyst Index and in 2021, he wrote and hosted ‘Transforming Luxury', a 6-episode podcast series downloaded 500k+ times.
Emily leads Matter’s audience analysis, cultural insights and qualitative research. She also leads the company’s AI-driven quantitative research capabilities, empowering Matter’s analysis of fashion and luxury audiences at scale. Prior to joining Matter, Emily led global audience insights capabilities at youth media brand Highsnobiety for over 6 years, and has advised organisations such as BCG, Nike, Google and TikTok.
Ismene synthesises market shifts across consumer sentiment, cultural dynamics, purchasing behaviours, sustainability and new technologies. With a background in social strategy, Ismene also provides social auditing, analysis and strategic ideation to Matter’s client base. In addition to her work with Matter, Ismene works as a freelance journalist and has regularly contributed to the Guardian, Byline, Notion, and the Observer.
For all enquiries, contact us via via email. Follow our insights and commentary on what really matters on instagram or linkedin.
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