2.5 million people

Are born into Generation Alpha every week.

Kinshasa

Dar es Salaam, Addis Ababa, Abidjan, Kampala, Dakar and Kumasi are Africa’s fastest growing cities.

<25%

Of Chinese city-dwellers want to consume more.

3.8 billion

The number of active gamers forecast to be engaged with the industry by 2030.

100 billion

The number of garments produced each year by the apparel industry.

12%

The fall in GDP that could result from an increase of 1 degree Celsius in global temperature.

75 years

At the current growth rate, India will need ¾ of a century to reach a quarter of America's per capita income.

旅居

Lǚjū” (the journey towards a more fulfilled state) is a term popularised on social media that speaks to Gen Z mood in China

55+

The age-cohort most likely to shop on some social media platforms, overtaking Gen Z.

90%

Of online content could be synthetically generated by 2026.

95%

The projected growth rate of the number of ultra-wealthy individuals located in Hangzhou from 2023 to 2033.

30-40%

The fashion industry’s estimated overproduction per year as it delays the innovation required for resolution.

93%

Of luxury shoppers interested in using AR when interacting with luxury brands.

97.6%

The margin between what a luxury Parisian maison paid its manufacturers (53 euros) for a handbag and the price it charged its customers (2600 euros).

<$50

The average annual expenditure on beauty by Indian Women.

Aged 3-5

The time at which consumers start building an affinity to specific brands in today’s media landscape.

28%

Of US Gen Z adults identify as LGBTQ. That compares with 10% of all adults.

40%

40% of Gen Z turn to resale to find the styles they're looking for.

23% YOY

The increase in teen expenditure on beauty in 2023.

$177 Billion

The estimated contract value of the current infrastructure projects in progress in the UAE.

1.3 seconds

Gen-Z active attention span for advertising. Their passive attention span is 7.2s.

60%

Of Chinese city-dwellers want to increase the amount in their savings accounts.

243m

Estimated size of the Muslim population of Indonesia, the world’s largest.

50

The number of “underprivileged” couples married as part of the Ambani nuptials, estimated to cost $600m+

2,350

The number of billionaires worldwide, with a year-on-year growth rate of 12%.

$1.14 Trillion

The total credit card debt held in the US.

La Terrasse, UN Village

Seoul’s most exclusive development, home to Jennie Kim, G-Dragon, Taeyang and BTS’ Jin, Suga and RM.

$4.3 trillion

The economic loss caused by extreme weather 1970 - 2021; costs are forecast to nearly double before 2030.

65%

Gen Alpha’s who will work in a career that does not currently exist.

60%

The proportion who voted against recognising Aboriginal and Torres Strait Islander people in Australia’s constitution in 2023.

45%

Of GHG emissions come from the way we make and use products and materials.

2 in 3

Luxury consumers like to buy products and brands popular with their family and friends.

2025

The year the EU's flagship Ecodesign for Sustainable Products Regulation (ESPR) comes into full effect.

12 Years

Africa’s urban population will rise from ~650m in 2023 to ~1bn in 2035

3 / 4

People worldwide worried about inflation and climate change.

$15.7 trillion

AI’s potential contribution to the global economy in 2030.

Internet of Things

Streaming data pipelines enable real-time analytics and rapid communication with connected devices.

34 minutes

The average amount of time Americans spend socialising in person per day.

30%

Women aged 18 to 30 are now 30 percentage points more liberal than their male contemporaries.

Matter—a new standard of intelligence for fashion and luxury.

Approach

The forces defining consumer behaviour are transforming. Matter is an intelligence, strategy and communications company, built on a unique understanding of what matters most in today’s commercial and cultural landscape.

‍Macro Context

Matter intelligence products begin with custom analysis on the macro-economic forces impacting consumer engagement, channel effectiveness, innovation and market performance.

Brand Authority

At a time when authentic authority drives commercial performance, Matter combines analysis of your performance and channels, with custom research on your defensible brand identity.

Community Insights

We use AI to identify priority global community cohorts, before overlaying insights from our international community of experts and cultural leaders to outline key engagement levers.

‍Actionable Guidance

A series of strategic blueprints tailored to your business' opportunities. We outline immediate and longer term actions, presented via workshops and variable digital formats.

A

M

C

B

Services

Defining your next best action—our intelligence products, brand strategy and implementation consultancy deliver solutions that drive our clients’ performance and increase your brand's cultural relevance.

1

Brand Market Fit

Analysis of how well your brand is positioned to succeed in a transformed market, and identification of new positioning optimised for the growth opportunities ahead.

2

Opportunity Market Fit

Custom insights determining the shape, scale and viability of a product launch, market-entry or other brand initiative or opportunity. Analysis of the potential risks and reputational drift.

3

Executional Optimisation

In real time, Matter strategists identify how shifts in the market impact brand activities, and advise on how best to respond—either on-demand or at a regular quarterly cadence.

4

Experts’ Insight

Access to Matter‘s market-leading community of industry experts, cultural innovators and trend leaders who continue to influence behaviours and define the zeitgeist globally.

5

Executive Clinics

Educational or diagnostic workshops built from our proprietary intelligence, focussed on business-critical shifts in the market and the new executive knowledge imperatives.

6

Brand Marketing

Ideation and implementation consultancy, inclusive of brand narratives, social campaigns, talent strategies and go-to-market planning, aligned to evolving market conditions.

Experience

Advising the world’s most prestigious brands—we utilise market-leading analytical, strategic and creative capabilities. Our insights are enhanced by on-the-ground knowledge from our unique network of industry insiders.

Our Work

Select case studies available upon request, contact us here.

Birkenstock

Bottega Veneta

Chloé

depop

Ellen MacArthur Foundation

HIGHSNOBIETY

HURS

Jimmy Choo

The Face

The Outsiders Perspective

Tiffany & Co.

Versace

Contact

For business enquiries or to learn more about our services, contact us via email. Follow our insights and commentary on what really matters on instagram or linkedin.

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