国潮
China’s ‘national wave’, has driven greater demand for homegrown brands.
100 billion
The number of garments produced each year by the apparel industry.
旅居
Lǚjū” (the journey towards a more fulfilled state) is a term popularised on social media that speaks to Gen Z mood in China
Internet of Things
Streaming data pipelines enable real-time analytics and rapid communication with connected devices.
2 in 3
Luxury consumers like to buy products and brands popular with their family and friends.
30-40%
The fashion industry’s estimated overproduction per year as it delays the innovation required for resolution.
626,619
The number of ultra-high-net-worth individuals globally.
99%
The proportion of people who use their phone while watching TV. Second and third screening habits have led to the rise of ambient content.
5 million unique scenes
The engagement over a six week period in the Michael Kors Fashionverse game.
34 minutes
The average amount of time Americans spend socialising in person per day.
"Soft masculinity"
Predicted to be a key trend for 2025 by WGSN.
45%
Of GHG emissions come from the way we make and use products and materials.
30%
Women aged 18 to 30 are now 30 percentage points more liberal than their male contemporaries.
55+
The age-cohort most likely to shop on some social media platforms, overtaking Gen Z.
80%
The proportion of the luxury industry’s growth that stemmed from price increases in 2024.
5 Trillionaires Pre-2030
The world is on track to see five trillionaires emerge within the decade.
50%
The proportion of teenagers that have bought a counterfeit good.
93%
Of luxury shoppers interested in using AR when interacting with luxury brands.
87%
The proportion of respondents who believe it’s likely that influencers don’t use the products they advertise
5%
The global cohort of UHNWIs forecast growth between 2022 to 2027.
10% -> 40% Greater
International luxury brands’ product assortments in the U.S. vs The UAE.
2025
The year the EU's flagship Ecodesign for Sustainable Products Regulation (ESPR) comes into full effect.
65%
Gen Alpha’s who will work in a career that does not currently exist.
12-18 months
The duration of previous luxury slowdowns, resulting from cyclical global macroeconomics.
33%
Percentage of U.S. adults intentionally bought a dupe in 2024.
90%
Of online content could be synthetically generated by 2026.
40%
40% of Gen Z turn to resale to find the styles they're looking for.
23% YOY
The increase in teen expenditure on beauty in 2023.
$13.2 billion
The forecast size of the merch market in 2026.
325 billion
The number of views of videos with the hashtag #GRWM.
95%
The projected growth rate of the number of ultra-wealthy individuals located in Hangzhou from 2023 to 2033.
-36%
The number of billionaires in China is falling, as risk increases.
2,350
The number of billionaires worldwide, with a year-on-year growth rate of 12%.
3.8 billion
The number of active gamers forecast to be engaged with the industry by 2030.
100%
Gaming commands unparalleled ad-viewing rates: 100% viewable.
11%
The proportion of global UHNWIs that are women.
3 / 4
People worldwide worried about inflation and climate change.
64%
The proportion of Gen Z respondents that use TikTok as a search engine.
$15.7 trillion
AI’s potential contribution to the global economy in 2030.
75 years
At the current growth rate, India will need ¾ of a century to reach a quarter of America's per capita income.
$24.51 billion
The VR gaming market projected size in 2025.
Aged 3-5
The time at which consumers start building an affinity to specific brands in today’s media landscape.
12%
The fall in GDP that could result from an increase of 1 degree Celsius in global temperature.
$100,000
The expected spend at Tiffany & Co. VIC events.
6% to 7% annually
The Dumas family’s Hermès Group has created self-imposed volume growth caps in its leather production.
1%
In 2025, the U.S. is expected to be the primary engine of the industry’s modest growth.
28%
Of US Gen Z adults identify as LGBTQ. That compares with 10% of all adults.
97.6%
The margin between what a luxury Parisian maison paid its manufacturers (53 euros) for a handbag and the price it charged its customers (2600 euros).
$1.14 Trillion
The total credit card debt held in the US.
1.3 seconds
Gen-Z active attention span for advertising. Their passive attention span is 7.2s.
顶尖
'Dǐng nán' or ‘Top Guy’: a male consumer passionate about style, and digging out the coolest archival things.
$250,000
The minimum salary in Miami’s Unrivalled Basketball League.
<$50
The average annual expenditure on beauty by Indian Women.
44%
The proportion of Gen Z make at least one purchase on Shein monthly.
Matter is an intelligence, strategy and communications company, built on a unique understanding of what matters most in today’s transforming market conditions. Our expertise and intelligence are focused on consumer behaviour, commerce and culture.
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Matter Intelligence Opinion 01.
How Should the $350bn Luxury Industry Regain Relevance?
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Matter’s team brings together a breadth of advisory and executional expertise, alongside first-hand industry experience. The core team works together with our global network of sector, vertical and market specialists, to deliver a new standard of intelligence for our clients.
Francesca leads Growth and Client Services for Matter, as well as providing strategic marketing and communications counsel to the company’s client base. Prior to founding Matter, she led the fashion and retail offer at ScienceMagic.Inc (formerly The Communications Store), leading integrated marketing and communications for the likes of Tiffany & Co., Bottega Veneta, Depop, Zegna, Ferragamo and Gabriela Hearst.
Robin leads Matter’s Intelligence and Strategic output. Prior to Matter, as Head of Content Strategy at The Business of Fashion, Robin designed how the media company services its B2B community with executive insights, company presentations, white papers and thought leadership events. In 2017, he co-created the Lyst Index and in 2021, he wrote and hosted ‘Transforming Luxury', a 6-episode podcast series downloaded 500k+ times.
Emily leads Matter’s audience analysis, cultural insights and qualitative research. She also leads the company’s AI-driven quantitative research capabilities, empowering Matter’s analysis of fashion and luxury audiences at scale. Prior to joining Matter, Emily led global audience insights capabilities at youth media brand Highsnobiety for over 6 years, and has advised organisations such as BCG, Nike, Google and TikTok.
Ismene synthesises market shifts across consumer sentiment, cultural dynamics, purchasing behaviours, sustainability and new technologies. With a background in social strategy, Ismene also provides social auditing, analysis and strategic ideation to Matter’s client base. In addition to her work with Matter, Ismene works as a freelance journalist and has regularly contributed to the Guardian, Byline, Notion, and the Observer.
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